About Me

Contact

Noah is a creative marketer, writer, and brand strategist with 13+ years of experience supporting consumer, technology, lifestyle, and entertainment brands.

In his previous life, as a journalist and photographer, he contributed to The New York Times Magazine, The Wall Street Journal, Bloomberg Businessweek, VICE, BBC, GQ, Harper’s, and others.

Creative Director (Writer), 2023-2024

Apple

Marcom LA: Music, Podcasts, Pay, Cash

Creative & Brand Consultant, 2021-2023

Various

Sonos, NFL, WNBA, Apple TV+, Adobe, Dapper Labs, The Athletic (NYT), The Bill and Melinda Gates Foundation

Partner, Creative Strategy, 2019-2021

Good Friends

Sony, Sierra Club, Away, NPR, Converse, RISD

Head of Creative Strategy, 2017-2019

Imprint Projects

Levi’s, Google Play, Spotify, Strava, MoMA, Lego, The Bill and Melinda Gates Foundation

Creative Director, 2016-2017

VIRTUE Worldwide (The creative agency from VICE)

lululemon, Under Armour, Marriott, Intel

Creative Director, 2014-2016

Medium

Bose, The Bill and Melinda Gates Foundation, SoFi

Content Strategy Consultant, 2011-2014

Various

BBC, VICE, Google, Teach for America, Absolut Vodka, Jeep, Intel, Visa, Coca-Cola

Contributor, 2011-2014

The New York Times

The New York Times Magazine, T Magazine

Visuals & Multimedia Editor, 2009-2011

The Wall Street Journal

Communications Intern, 2008-2009

The White House

Scroll Down

Spotify

Co.Lab

Project Type

Community Engagement Content Experiential

Contributions

Brand Strategy Concept Development Social Strategy

The Brief

Propelled by services like Spotify, the music industry has rapidly evolved—leaving many artists struggling. Spotify’s artist-focused team asked us to develop a brand platform that would increase brand sentiment amongst this important segment of their community.

The Spark

After interviews and qualitative research, we discovered that the root of the sentiment issue for up-and-coming artists was a perception that Spotify didn’t have the artist’s best interests in mind. The initiative needed to prove them wrong.

The Work

We launched CO.LAB: a brand platform that connects musicians with the industry’s best—to learn new skills and obtain practical strategies for success in today’s landscape.

We invited a curated group of up-and-coming artists to a series of intimate events focused on providing insights around relevant topics, ranging from touring and release strategies to merch and defining your visual identity. Each activation functioned as a launch for a pre-produced magazine—as well as a content-generating studio—allowing attendees to dive deep into event themes.

Our first 5 events increased Spotify for Artist’s brand sentiment by 38% among our target audience. With thousands of applicants and hundreds of attendees, the platform has gone global, popping up in cities from Atlanta to Auckland.