Rebuild the World
As part of LEGO’s Rebuild the World campaign, we were asked to create an activation series to inspire people of all ages to create a world of infinite possibilities.
We wanted to find a way to showcase all the ways that creativity can help us reinvent ourselves and thrive under a range of urban pressures.
At the same time, we needed to be mindful of the fact that different communities face very different pressures, while finding those crucial commonalities. Children have a way of seeing beyond those boundaries. We just needed to set up a playing field to imagine a better future for all of us.
We created a nationwide, hyper-local event series that united one local artist, a community civic organization, and local kids to shine a light on each community’s resilience.