About Me

Contact

Noah is a creative marketer, writer, and brand strategist with 13+ years of experience supporting consumer, technology, lifestyle, and entertainment brands.

In his previous life, as a journalist and photographer, he contributed to The New York Times Magazine, The Wall Street Journal, Bloomberg Businessweek, VICE, BBC, GQ, Harper’s, and others.

Creative Director (Writer), 2023-2024

Apple

Marcom LA: Music, Podcasts, Pay, Cash

Creative & Brand Consultant, 2021-2023

Various

Sonos, NFL, WNBA, Apple TV+, Adobe, Dapper Labs, The Athletic (NYT), The Bill and Melinda Gates Foundation

Partner, Creative Strategy, 2019-2021

Good Friends

Sony, Sierra Club, Away, NPR, Converse, RISD

Head of Creative Strategy, 2017-2019

Imprint Projects

Levi’s, Google Play, Spotify, Strava, MoMA, Lego, The Bill and Melinda Gates Foundation

Creative Director, 2016-2017

VIRTUE Worldwide (The creative agency from VICE)

lululemon, Under Armour, Marriott, Intel

Creative Director, 2014-2016

Medium

Bose, The Bill and Melinda Gates Foundation, SoFi

Content Strategy Consultant, 2011-2014

Various

BBC, VICE, Google, Teach for America, Absolut Vodka, Jeep, Intel, Visa, Coca-Cola

Contributor, 2011-2014

The New York Times

The New York Times Magazine, T Magazine

Visuals & Multimedia Editor, 2009-2011

The Wall Street Journal

Communications Intern, 2008-2009

The White House

Scroll Down

The Gates Foundation

Changing the Odds

Project Type

Advocacy Experiential Fundraising Campaign

Contributions

Brand Strategy Concept Development Creative Direction

The Brief

The Gates’ health funds—the Vaccine Alliance, the Global Fund to Fight AIDS, TB, and Malaria, and the Global Polio Eradication Initiative—have proven that health delivery networks disrupt inequalities and produce opportunities at an unprecedented scale and speed.

How can we build awareness and political will for global health funding?

Can we shift the perception of value and impact amongst global health influencers?

The Spark

Today’s innovators don’t solve intractable problems by leaving them up to fate. They change the odds—one solution at a time.

Gates had an opportunity to reframe the narrative and rebrand global health:

Global Health ≠ Charity, Global Health = Innovation

The Work

We created a 360 campaign consisting of IRL activations around the globe, key messages, a hyper-targeted media buy, print collateral, and editorial content. The Optimist Newsstand has been brought to life during global health summits from Lyon, France to Abu Dhabi, UAE, and our Optimist Newspaper is published in English, French, and Arabic.